«Create an accessible and fashionable jewel, through a careful interpretation of how much fine jewellery can offer». That is the formula for success for Nathalie Colin, Creative Director of Swarovski, who finds her utmost expression in realizing bold collections with principally big necklaces, cocktail rings and sparkling bracelets, with a constant and extreme attention to women and bringing out the best of their personalities.
«We never work on a design, my jewels come from a continual conversation with my team. I observe the trends and define colour and all in all, it takes about 20 months from the initial concept to the final realization. The Stardust collection from last Winter was and is a huge success for us. It is followed by the Deluxe version, with steel fishnet and rhodium plating or PVD finishing. The trends of the Fall/Winter collection take great inspiration from ‘Winter Garden’, but with a modern twist and an eye to organic forms and vintage English. The opportunity to take advantage of the colour power, iridescence and the infinite facets of crystals truly help us achieve any creative goal».
About 70% of Swarovski’s business is dedicated to jewellery, but the watch segment has also become significant. Since 2009, the year they were launched, they have achieved excellent results. «The Octea Classica reflects a trend that focuses on high-impact and absolutely feminine watch faces and bezels, whether they are totally white, dressy blue or dressy black. At the same time, our new Crystalline Oval watch further strengthens the brand’s identity, enriching our important legacy with modernity».
And if you were to create a Fine Jewellery collection, what precious stones would you use? «Emeralds and Burma rubies, without a doubt. In the Disk collection, which we launched in August, we took our chances with a mix of quartz, sodalite and aventurine» Perhaps as a test drive?