The New Vocabulary of Italian Fashion is a true ode to Italy, a celebration of the concept of beauty through a transversal interpretation that embraces fashion, accessories – shoes, hats, and eyewear – and bijoux. Inaugurated today at the Milan Triennale, it will be open to the public until March 2016. The exhibition narrative is divided into larger areas, “Vocabulary, Narratives and Biographies”, structured following the incipits of eight subheadings – Archetypes, Construction, Details, Workshop, Material, Adornment, Surfaces and Uniforms. Everything for over 100 of the most important companies on the Italian panorama.
The Triennale director confirms that, “It is an extremely successful endeavour for the entire country, the result of a huge commitment in training, research and innovation that especially highlights the work and creativity of the latest generation.”
A creative shortlist in the world of contemporary jewellery will be presented with prestigious names like Vernissage Jewels by Ilenia Corti, Emanuele Bicocchi, Caterina Zangrando, Schield, Voodoo Jewels by Livia Lazzari, Olivia Monti Arduini, and Stella Jean.
“The concept of a new generation is intended as the birth of a new brand that speaks a language of tradition, continually renewing it. Like the ability to rediscover the deepest part of the “Made in Italy” system and examine the past through a contemporary eye, uniting them in a creative way. The period of important designers, though still alive, is the past,” adds Eleonora Fiorani, head of the Scientific Committee of the show. “Today, the languages are opportunely harnessed by design, architecture and even cooking. With this show, we wanted to show how the languages of communication are redesigned through eight subtitles, which are the leitmotif of the show and structure the space.”
Paola Bertola, curator of the show along with Vittorio Linfante adds, “We wanted to use the term “Vocabulary” to define a repertoire of terms and locutions, a vehicle to define the new “Made in Italy” language. With over 300 companies since 1998 under the microscope, we structured a sophisticated itinerary, looking at words that made Italian works important. The idea is to build a narrative with the works of contemporary creatives while looking towards the future; the desire is to celebrate and invest in the discussions of those who worked hard on this path. For us, words like “young” and “emerging” are banned; they are rigid categories. When they talk about you as being emerging, they mean you haven’t yet and this “label” builds a cage. So, by choice, the show will never speak of emerging artists or young generations.”
Open 24 November 2015 – 6 March 2015 at the Milan Triennale.