Giuliano Castrenze, president of the World Diamond Group, has launched an innovative and ambitious project to encourage the purchase of diamonds.
It’s called Diamond Invest and it involves traditional jewellers as well as final consumers. What is Diamond Invest? Castrenze says, “The project began with the need to fill in the gap for diamond purchases on the web. Today, people search the web to compare prices, products and services. And we don’t want the diamond market to miss the boat.”
The Diamond Invest project was developed by the World Diamond Group from Vicenza to respond to the ever increasing demand to invest in diamonds, which see profitable results in the medium and long term. There are currently 60 national jewellery participants offering sales and consulting services on investment diamonds.”
What exactly is this operation about? “WDG has created a dedicated platform for this project at diamondinvest.worlddiamondgroup.eu, which will give information as well as sell certified diamonds with the aim of reaching consumers that have stopped shopping in brick-and-mortar stores. In turn, stores have adhered to the “Storeinstore” formula, an integrated corner of their shop that allows real-time updates on the availability of diamonds and access to an enormous virtual inventory. It’s a project that will allow fewer outflows for shop owners and a wide selection for the customer.
Customers also enjoy an interactive consultant through exclusive software that compares diamond characteristics. They get immediate information from the network of associates.”
Text by Federica Frosini
October 1st, 2014