Ghita Abi-Hanna, signature of the Lebanese brand Margherita is a very talented designer that today is coming out with no shout. Her self-named brand Margherita strives to create unique designs, for the most part carefully hand-crafted by Lebanese artisans. Her objective is to always develop pieces with a value transcending beyond the purely visual and decorative aspects, by working on its emotional and symbolic realm. Margherita’s designs incorporate architectural lines through different material, offering hand made, timeless items. The company’s fashion forward approach targets a trend-setting customer, courageous enough to stand out and wear bold statement pieces. We met Ghita for an exclusive interview.
How do you create your jewels?
«The first step of creating my jewels or a collection of jewels is the idea or theme. This usually either come to me spontaneously, when I least expect it, or could be the result of a lot of brainstorming and researching. Once I’ve decided on the general concept, I conduct an extensive research and gather as many images and as much information as I deem necessary. Usually during this process on thing leads to another and I almost always end up in a place really far from what I had expected when I first began. This is actually the fun part, seeing how an idea can develop, morph and transform to become something even more interesting. Second come the sketching and experimentation process wherein again, what I had pictured in my head comes out completely different on paper and develops and matures even further. Once I’ve finalized and feel satisfied with my sketches, I move on to the production phase. I do not make my own jewelry myself but have a very talented craftsman who I always work with. A jewel is constantly being created and recreated and modified until the last minute. I have so far mostly worked with lost wax casting in silver or brass, but I am also experimenting with incorporating other materials such as leather, 3D printed pieces and stones»
What are mainly you inspired by?
«It’s vey difficult to pinpoint a specific thing that I am inspired by. Each collection is born from something new. I am inspired by things that touch me, things that involve me and the way I feel. I am inspired by the city around me, the way people function and behave. I am inspired by an idea, a thought, a word. It could be anything, really».
Can you tell a bit about you and how did you start working with jewels?
«I initially studied Graphic Design at the American University of Beirut. I started working in a local design and communication agency before branching out on my own as a freelancer. After working in graphic design for a few years, I felt that I needed to move into something that was not so client oriented, where I could create my own work on my own terms. During my research, I came across the program at Domus Academy and it appealed to me both in terms of timing and content. I think it was almost by coincidence that I came to favor jewelry design. My path during my master degree and after that just naturally drove me to focus on jewelry».
Your meaning of jewelry today?
«Jewelry today is whatever the wearer desires it to be».
«My Moleskine agenda (I know, I’m such a geek)».