Schield is a creative project that unites jewellery design, fashion and photography and was conceived by the artistic team made up of Roberto Ferlito (Sicilian jewellery designer and the mind and hands behind the Florentine brand) and Diego Diaz Marin (photographer and artistic director for the Schield Collection campaign). We met with them to find out the secrets of their success. Principal ingredients? Craftsmanship and experimentation.
What does the Schield name mean and where does it come from?
RF – Schield is a made up name that represents folly and strength, the distinctive trait of all of our jewels.
We would really like to get to know more about the Schield Collection. We have always had our eye on your work; it is rich in imagination and colour. Where does the inspiration for your collection themes come from?
RF – It’s always very casual: As soon as I find a subject or story that attracts me, I try to interpret it and give it life. Obviously, creating a “SCHIELD” version.
I think craftsmanship, creative flair and image are the main ingredients of the Schield success. What are the steps that accompany the idea from the beginning to the realization of the entire collection?
RF – There is perfect harmony between me and the modellers who realize the jewels: They understand perfectly what I am thinking and their work is the exact projection. They are my hands.
The fashion-jewellery relationship is always present in the brand’s communications. What are the characteristics that link your jewels to fashion and which come from jewellery making?
RF – Design experimentation allows me to create glamourous pieces that mimic traditional fashion rules while elevated craftsmanship and the quality of the materials are two important qualities that link our work to jewellery making.
What is your best seller?
RF – The Swallow animal line has become a Schield classic.
Can you give us a preview of the theme for your next collection?
RF – In a word: Cyborg. From enamels to Swarovski.
What materials do you use in your fashionable jewellery collections? And with which would you like to work?
RF – I love using metal because it allows me to work precisely on the details. For example, Hypnotic Dancers is a line made mostly in metal but it is meticulously detailed.
A question that doesn’t pertain to Schield. As the creative director of jewellery for Roberto Cavalli, how much weight does a fashion label give to stylish jewels?
RF – For a brand like Roberto Cavalli, a lot. Jewels complete the outfits of each collection
Testo di Giulia Romani
19 Dicembre 2014