At just 25 years old and bearing the prestigious Buccellati family name, Lucrezia has accepted one of the biggest challenges her family could have given her: to contribute to the development of the brand giving it a fresh and carefree touch. And not only did Lucrezia Buccellati accept this challenge, but she has already made a large contribution to the launch of the first bridal collection.
«I don’t consider this work, but a wonderful passion. I work alongside my father Andrea and he looks over all of my ideas or designs. They asked me for something young and contemporary right away and an idea for gold and diamond engagement rings with a new style, yet consistent with family traditions, seemed like a great start. It’s a new project and is certainly a prelude to something more important, but I can’t reveal that now. A first glimpse of Blossom, a silver collection I realized last year follows. It goes hand in hand with a more ‘wild’ design I recently did: an IPad and IPhone cover with gold and diamonds.
It’s always difficult to find something new and reconcile it with the exclusivity and prestige that has distinguished our maison since 1919. I let myself get carried away and inspired by anything in my daily life; my strength also comes from the ability to interpret jewellery across the board. A jewel is many things together in one; it is innovation, architecture, the future and tradition. Advice for the youth? Be sure of yourselves, open-minded, and make the most of experiences, gathering an ever-increasing amount of potentially useful information».
Lucrezia Buccellati, Gianmaria’s granddaughter and Andrea Buccellati’s daughter, lives in New York and practically grew up at the company. Even when she was little, she’d sit next to her father and grandfather discovering the magic of a world that would later become her chosen place. She began working with her mother creating fashionable jewellery with Indian embroidery, lace and Swarovski crystals. She studied at Politecnico di Milano and FIT in New York and it goes without saying, gemmology. «What do I look for in a jewel? The artistry of a multifunctional piece».
Testo di Federica Frosini